My Approach

Fall in love with the problem before you consider the solution

Discover & Define

Design & Deliver

01

Discover

Every process starts with a problem. But we need to know how large that problem is, how many layers it has, and how deep that iceberg really is. We can’t appreciate the problem before looking at it from every angle.

  • User interviews

  • Competitor Matrix

  • Journey Mapping

  • Service Blueprint

  • Market & field research

  • Analytics tracking

  • Focus groups and workshops

02

Define

  • Card sorting

  • Persona Creation

  • Success Conditions

  • Identify KPIs

  • User Flows

  • Information Architecture

  • MVP Approach & Product Roadmap

Now we have opened Pandora’s box and have a million issues in front of us. Some are more serious than others, so let’s prioritize which ones we can feasibly solve in our scope of work.

03

Design

We have a specific design problem that we need to solve for. Now let’s expand again and find all the possible solutions for this problem— without any boundaries. Push past that brick wall of the obvious answers and let the innovation shine. Sometimes the craziest ideas are crazy enough to work.

  • Moodboards

  • Sketching Crazy 8s

  • Collaborative Brainstorming

  • Wireframing

  • High Fidelity Prototypes

  • Moderated & Unmoderated Usability Testing

04

Deliver

With dozens of possible solutions in front of us, let’s start to narrow it down to the best ones with prototypes that can be tested with real users. Then we can confidently march forward with the design for a seamless handoff for developers.

  • Design System

  • ADA Compliance Tests

  • Annotations & Documentation

See this process in action